Consumer behaviour Essay Example | Topics and Well Written Essays - 3000 words - 2

Consumer behaviour - Essay ExampleThe essay below discusses the role of market in enhancing consumer motivation through application of consumer behaviour models. Marketing links the societal product requirements to the frugal responsive strategies. Marketing can be viewed as an organisational function that creates, delivers and communicates value to consumers while managing customer kindreds in strategies that ar beneficial to the organisation. Most marketing strategies are geared towards understanding the consumer behaviour and providing superior customer value. Consumer behaviour is define as the buying culture of consumers. Consumer behaviour is affected both intrinsic and foreign factors such as perception, the self, motivation, learning and memory, attitudes, group influence and culture. According to Solomon et al (2006 6), consumer behaviour involves focus on the processes involved when individuals choose, buy, habit and dispose products, or services to satisfy their n eeds or desires. Marketing is a chain of various market components that are interconnected. The components supplements and overlap with each other. Effective marketing entails taking into paper the consumer opinion and behaviour that enables manufacturing of goods that suits their needs. Marketers should be able to discern what prompts a consumer to act and what stops them from purchasing products. The sire of studying consumer behaviour is to understand the buyer and make a customer out of them. The study focuses on the processes used to choose, secure, apply and dispose products, experiences, services and ideas in a bid to satisfy consumer needs. The problem be pertinent even with the modern efforts geared towards improving the motivating aspect of marketing strategies. The buyer is a highly complex entity in the discussions involving consumer behaviour and motivation their needs are innumerable. Some of the needs are latent, manifest or highly dominant. The marketer should und erstand that consumers have their own ideas on the mechanisms applied in realising needs and desires. Understanding the need-structure and priorities of the buyer will require the marketer to develop a market simileship with the consumer. Consumer behaviour is applied in the formulation of the marketing strategy, public regulations and social marketing. localise on consumer behaviour leads to the establishment of improved marketing strategies aimed at improving the worth of marketing campaigns and attracting new consumers (Biernat and Sesko, 2012 138-143). Marketing managers should lease into account the psychological aspects of the consumers in identifying the most perfect time for conducting marketing operations in relation to their perceptions on time. Few consumers accept products when newly introduced in the market besides they later embrace their use as they penetrate deeper into the markets. This implies that organisations should be well financed to ensure that their prod ucts stay afloat when newly introduced in the markets. Focus on few be of consumers enables them to understand consumer behaviour which they can harness in influencing high numbers of consumers. Marketing strategies such as social marketing does not only aim at promoting products but also enables the companies become acquainted with consumer behavioural peculiarities and apply them in production. Motivation compels individuals to action. It can be defined as the stimulation of any desire or emotion that occurs in response to a consumer